November 26, 2022
  • November 26, 2022

AER to distribute FarrPro Haven flagship product

By on January 2, 2019 0


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Source: FarrPro Inc.
An agtech startup based in Iowa City, Iowa, has entered into an exclusive product representation agreement with Ag Environmental Resources. A well-established product representative company specializing in the design and delivery of ventilation, heating and cooling systems that optimize the living environment of barn-raised livestock, AER will now sell and distribute FarrPro Haven’s flagship product.

“We are introducing a new product to a market where pig producers have used cheap, very inefficient and sometimes deadly heat lamps to keep pigs warm for decades,” said Chris Hanson, co-founder and vice president of FarrPro’s business development. “As a start-up, we decided it made more sense to team up with an established and reputable strategic partner who already operates in the pork industry and who can increase sales quickly. AER has met all of these requirements and more.

The agreement between the companies gives AER the exclusive right to sell FarrPro’s Haven product in the 48 contiguous United States.

FarrPro is focused on creating innovative and energy efficient solutions for breeders who wish to increase their profits by improving the health, welfare and quality of life of their animals. Haven creates an energy-efficient microclimate along the creep wall of a farrowing cage that keeps piglets warm, safe and healthy. The result is an optimized environment for piglet growth and sow comfort.

“We are delighted to have been chosen to represent FarrPro’s Haven product and to have the opportunity to offer it to our customers,” said Jonathan Chalupa, Managing Partner of AER. “Our goal as a company is to create systems for our producer customers that best meet their needs while ensuring that they are in place to be successful now and in the future. The FarrPro Haven is a truly innovative solution to an age-old problem. Our company represents only premium products and the FarrPro Haven certainly meets this standard. We look forward to sharing this incredible heating solution with pork producers across the country. “

Earlier this year, Farrpo completed and successfully closed an investment round with Iowa-based Grinnell Mutual, the largest primary reinsurer of agricultural mutuals in North America, as the lead investor. FarrPro continues to strengthen its team as it prepares to expand sales and distribution through 2019 and will exhibit its Haven unit at the South Dakota Pork Show, Iowa Pork Congress, Illinois Pork Expo and Minnesota Pork Congress .

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