Alphabet explores blockchain technology for flagship services
Google started researching blockchain and how it could benefit from Web3 technology.
According to a statement released Tuesday by Sundar Pichai, CEO of Alphabet, Google’s parent company, the company plans to integrate blockchain technologies into its flagship products and services.
When asked how the company views Web3, Pichai said there are several “areas of interest” for Alphabet, alluding to augmented reality and exploring how blockchain technology can be used to power computing layers. and services like YouTube and Google Maps. He said:
“Anytime there’s innovation I find it exciting, and I think it’s something we want to support as best we can. […] The web has always evolved, and it will continue to evolve, and as Google we have benefited immensely from open source technologies, so we plan to contribute to that.”
Pichai also noted that Google’s cloud team, a new line of business that rivals Amazon Web Services and Microsoft, is exploring how to meet customer demands through blockchain-based platforms.
Related: Google Cloud steps up its blockchain efforts by launching a digital asset team
Notably, these are just the first ideas Alphabet has made regarding the new decentralized web. Other organizations, including prominent Silicon Valley IT titans, have been far more proactive in adopting Web3 than Google.
Block, Twitter, Microsoft and Meta unveiled their plans for Web3 and services using cryptocurrencies. As reported by Cointelegraph, Polygon (MATIC) has teamed up with a Reddit co-founder to launch a $200 million Web3 game project. Google, however, has been on the sidelines so far.
Pichai would not address Google’s cryptocurrency efforts on the call. Twitter plans to integrate digital currencies into the platform’s creator tipping service. Meta had similar expectations for the Diem stablecoin project, which was eventually canceled.