Ilan Sobel, CEO of BioHarvest Sciences Inc. (CSE: BHSC), joined Steve Darling to share the news of the launch of their direct-to-consumer sales of its flagship Vinia in the United States with the launch of the vinia website. com. Vinia, they say, is the first and only product in the world to contain Piceid Resveratrol made from red grapes at levels equivalent to an average bottle of red wine.
Sobel says this gives Vinia a unique ability to support heart health and improve physical energy and mental alertness, via increased blood flow. Sobel told Proactive he plans to support the launch with an integrated marketing mix that harnesses the power of a consistent communications message across all major social platforms, including Facebook, YouTube, Google Search, and other channels. online such as Taboola.