Cheers, an alcohol-related health products brand, launches the first beverage version of the flagship Cheers Restore
HOUSTON – Cheers, the leading brand of alcohol-related health products, announced the launch of its very first beverage offering, Cheers Restore. This powerful new product joins Cheers’ line of products that help support the liver and help you feel better the day after drinking alcohol.
“This drink is the product of nearly a decade of research, millions of dollars in funding and various partnerships with universities and scientific groups to improve the DHM that we already have in our capsules. We are more than excited that our proprietary, technology-driven drink is hitting the market, ”said Brooks Powell, CEO and Founder of Cheers. “With a proven track record of over 13 million doses sold and over 300,000 customers, Cheers is a game-changer in alcohol-related health, and our first patent-pending MHD permeabilization technology will set the standard on the way people like alcohol. Due to our loyal team and customer base, we have quickly grown into a great brand and plan to continue this growth trajectory through more research-backed products and become a staple in retail stores nationwide. . With the launch of this drink, Cheers aims to provide consumers with an increased product offering that enables consumers to enjoy alcohol throughout a long, healthy and happy life. “
The new product is a highly effective drinkable version of Cheers Restore capsules, taken with drink or after an individual’s last drink throughout the day or night. The beverage’s adaptable flavor profile even pairs well with alcohol as an added ingredient or mixer. The key component of Cheers Restore is a natural plant extract called dihydromyricetin (DHM). For the drink, the team developed patent-pending permeabilization technology with collaborators from one of the top Ivy League universities. By co-administering DHM with capric acid, the permeabilizer temporarily opens tight cell junctions in the gastrointestinal tract large enough to allow DHM to pass at a significantly increased rate. Through the use of DHM, L-cysteine (an amino acid) and permeabilizing technology, Cheers Restore drink:
- Is up to 19 times more bioavailable than pure DHM.
- Reduces GABAa rebound (which is the main reason a person does not feel well the morning after drinking alcohol).
- Lowers alcohol-induced acetaldehyde levels.
- Supports the liver.
- Rehydrates after alcohol consumption.
In addition to the multiple benefits after alcohol, the Cheers Restore drink is deliciously refreshing. The sugar-free, gluten-free, and lightly carbonated drink comes in the form of a lemon sorbet, with more options in development for future release. Every Cheers product is formulated, manufactured, packaged and distributed in America. The new Restore drink is expected to be available in a four-pack for $ 14.99. It will initially be available for purchase at select retailers in Houston, followed by nationwide expansion through Amazon and same-day app-based delivery services such as FastAF.
Cheers is the leading alcohol-related health product brand focused on developing products that support your liver and help you feel better the next day. As a student at Princeton, Cheers founder Brooks Powell discovered the potential benefit of incorporating natural plant extract dihydromyricetin (DHM) into a post-alcohol diet and began working with professors. to manufacture products that address the unique challenges of alcohol-related health. . Since its official launch in 2017, Cheers has sold over 13 million doses to over 300,000 customers. The research-based product line includes three versions of additional pills and powders: Restore, Moisturize and Protect. Cheers is now launching ready-to-drink versions of its products, starting with Cheers Restore. Each product is equipped to meet different health needs such as rehydration, liver support and exposure to acetaldehyde. Cheers emphasizes the accountability and health aspects of its mission and vision. The brand’s mission is to bring people together by promoting fun, responsible and health-conscious drinking, coupled with a vision where everyone can enjoy alcohol throughout a long, healthy and happy life. .
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