Next Gen Foods’ flagship plant-based chicken TiNDLE debuts in Middle East ahead of global growth blitz
TiNDLE, the first product from Next Gen Foods, does not contain antibiotics, hormones, cholesterol or genetically modified ingredients. The product can take center stage in almost any dish, from stir-fries and skewers to kid-friendly nuggets, making it a versatile favorite among innovative cooks.
Without compromising on taste, texture or versatility, TiNDLE has already become a cult hit among the most demanding connoisseurs. Singapore and Hong Kong, where he debuted earlier this year for positive reviews. TiNDLE is now served in nearly 100 restaurants in Singapore, Hong Kong and Macau.
United Arab Emirates: TiNDLE’s first stop outside of Asia
The launch of TiNDLE in the United Arab Emirates marks the first expansion outside of Asia for new generation foods. The startup chose the United Arab Emirates because of the region’s exceptional reputation as a food haven.
“The UAE has become one of the best dining destinations in the world, with a cosmopolitan mix of international influences and savvy chefs from around the world who love to experiment,” said the co-founder and CEO of Next Gen Foods. André Ménezès. “As the world begins to open up, people are venturing out to celebrate and socialize – and they’re looking for a big improvement over the boring chicken.”
Departure September 16, TiNDLE will be on the menus with 8 partner restaurants with nearly 20 points of sale across Dubai, Abu Dhabi, and Fujairah, including At.Mosphere at Burj Khalifa, Akira Back Dubai, BB Social Dining at DIFC, Bite Me Burger / Get Plucked at DIFC and Jumeirah Park, FIKA at Jumeirah Beach Hotel, Zero Gravity at Dubai Marina, La Brioche at Dubai and Abu Dhabi and Le Meridien Al Aqah Beach Resort at Fujairah.
Sharing his astonishment with TiNDLE, Sebastien torres, Executive Chef, Jumeirah Beach Hotel, says: “We found TiNDLE to be versatile and full of flavor – it was clear that we had to have this plant-based chicken on the FIKA menu.”
TiNDLE will be distributed in the United Arab Emirates by the delicatessen specialist Classic Fine Foods, which is also present in Asia and Europe. “We want to become the partner of choice for the best alternative protein brands and be recognized as a pioneer in introducing innovations for our customers. TiNDLE is a game-changer in the herbal industry ”, Christophe Barret, CEO of Classic Fine Foods.
For more information on TiNDLE, including sales, please visit www.tindle.com
A global team on a global scale
Next Gen Foods was founded in 2020 by a Brazilian poultry exporter and food industry expert André Ménezès, and native German Timo recker, of which family affair has been making cutlets and other meat products for three generations. The two entrepreneurs wanted to develop products that would reduce humanity’s dependence on animal agriculture, which is acceleration of global warming and make people sick.
Next Gen Foods is funded by a $ 30 million investments by Asian and American venture capitalists – the biggest first round ever for a plant-based food start-up. World celebrities – including English footballer Dele Alli and business guru Chris Yeah – are also investors.
The company is using the seed round investment to fuel global growth and increase the pace of hiring. Next Gen Foods, which currently employs 30 people, is actively recruiting mission-driven people for more than 50 openings, including in United States, Europe and Asia.
In the past month, the company hired Alex ward as Chief Operating Officer (formerly responsible for regional innovation APAC at the global creator of aromas and fragrances Givaudan). He named Rohit Bhattacharya Chief Financial Officer (former director of Temasek). And she appointed Charlotte Teo Global Marketing Director (former head of marketing at Johnson & Johnson).
About Next Generation Foods
Founded in 2020, Next Gen Foods is a food technology startup that develops and markets innovative and sustainable plant-based food products, including its flagship product, TiNDLE. Next Gen Foods is backed by a team with proven track record in plant-based food technologies, global brand development and global distribution expansion. For more information visit nextgenfoods.sg.
TiNDLE is a juicy plant-based chicken that offers mouth-watering taste, texture, and versatility. TiNDLE is made without animals and with a fraction of the soil, water and energy used to produce bird meat. TiNDLE brings people together for a mind-blowing taste experience that also benefits the planet. TiNDLE is the first brand created by Next Gen Foods, a Singapore-food technology company headquartered in the development and marketing of innovative and sustainable foods. For more information visit www.tindle.com or follow @tindlefoods on Instagram.